Wowintro was established in October 2014 and started off as a 30-second video impression platform targeting job seekers to market themselves to their potential employers.

After receiving much feedback from the real voices of Malaysian HR specialists across hundreds of companies, we realized that a similar problem was frequently echoed - they desired a better way to manage their recruitment process. Their struggle is not first and foremost talent acquisition given the plethora of career sites available in the Malaysian hiring markets; rather, their struggles are that many are still tied down to the traditional and manual approaches to the management of the talent acquisition process.

In discovering the great demand for such a service, Wowintro has transitioned itself into an One-Way Video Interview system & Applicant Tracking System (ATS) that seeks to digitalize the talent acquisition scene of companies thereby alleviating the annoyances faced by HR managers in Malaysia.